Curriculum Vitae of M. Luxa

PRODUCT STRATEGY, GOOD DESIGN THINKING.

With a decade+ experience in digital media, bringing a proven knowledge of creative strategy, vision, communication and management with an emphasis on mobile, social media and usability for global brands.

Building award-winning products around the world, through the growth of diverse, innovative teams.

New York, NY; Boston, MA // 2012 – 2014

Key Project: Aereo.com redesign (Web TV Streaming Technology Svc)

Result: Increased conversion rates by 60%. “The streaming television broadcast service has reached capacity in the largest television market in the United States...” - Mashable
“Aereo sells out in NY ahead of Super Bowl, Olympics”- CNET
Recognized by Gizmodo, NY Times, Wall Street Journal, Fortune, CNET, PC Magazine, Business Insider, Mashable, Time

Reviews: The Wall Street Journal’s Katherine Boehret commented on Areo’s “clean user interface that works well on iPad...and its video quality is startlingly good.” PC Magazine praised the interoperability of service.

CBS Interactive Showtime // New York, NY // Contract

Key Project: Sho.com Global Navigation Experience

Result: Increased traffic by 25%, through social integration of programming experience

Key Project: ShowtimeAnytime.com Landing Page Redesign

Result: Increased conversion rates by 30%

Key Project: Sho.com Mobile Web Redesign
Integration of immersive Showtime programming

Sound Cloud (Music Technology Service) // Berlin, Germany // Contract

Key Project: Sound Cloud Mobile App Redesign
Product design research / analysis and UX UI Design strategy, via information architecture, user flows, and interaction design, i.e. integration of parallax scrolling for immersive experience

Result: Webby Award for Mobile Sites & Apps – Best Streaming Audio

SS+K (Advertising & Marketing) // New York, NY

Key Project: WorkConnectsUsAll.org // AFL-CIO (America’s Union)
Experiential Web Campaign with 5-stage interactive web experience

Result: 80,000,000+ media impressions, 320,000+ visitors, 660,000+ Social Media Impressions, 10% Perception Improvement.
One Show Silver Pencil; Webby Award Nominee; FWA Site of the Day

Key Projects: Wells Fargo, Kraft Foods Mio, Obama ‘12 Campaign

Result: Webby Award for Obama Campaign - Best on the Web “breakout of the year”

Aston Martin // London, UK // Contract

Key Project: Into A Second Century – Centennial Campaign
Immersive luxury brand experience across web, mobile & film.

CNN Digital Worldwide // Atlanta, GA // Contract

Key Projects: CNN iPad App + iPhone App
Integrated UGC components to engage users via combination of CNN reporting and user stories.

Result: Webby Honoree; App of the Week iTunes; App of the Day Gizmodo; Recognized by Mashable

Key Project: CNN World Cup Twitter Visualization

Result: Innovation Award by Royal TV Soc.; Infographic of the Day- FastCompany; Shorty Award Finalist

The Focal Point (Trial Consulting & Litigation Graphics) // New York, NY; San Francisco, CA // Contract

Key Project: AT&T - City of Los Angeles vs. AT&T (Pac Bell)
Design Direction, Story Telling & Visual Development

CancunSkye Software // Chicago, IL // Contract

Key Projects: Office Tank iPhone App; Skyenimals
Design Research & Direction, Story Telling & Visual Development, User Experience Design, User Interface & Interaction Design, Usability Testing

Free Radical Design // Nottingham, UK

Key Projects: Star Wars Battlefront III; Haze
Design Research & Direction, Story Boarding, Visual Development, Continuity & Asset Management

Starlight Exhibitions // London, UK

Creative lead in research, vision & design for events & exhibitions of global brands

Clients: Saatchi & Saatchi, London’s Natural History Museum, V&A

Webby Mobile Apps: Best Music Streaming Audio (2015): SoundCloud App

Mashable, Wall Street Journal, PC Magazine (2013): Aereo (Hands On)

Gizmodo, Mashable, CNET (2012/2013): Aereo (Hands On)

Webby “breakout of the year” (2013): Obama For All 2012 Web Campaign

Webby (Nominee 2013): AFL-CIO Work Connects Us All

One Show Silver Pencil (2012): AFL-CIO Work Connects Us All

FWA Site of The Day (2012): AFL-CIO Work Connects Us All

Shorty Awards Finalist (2011): CNN Twitter World Cup Visualization

Innovation Award – Royal Television Society, (UK 2011): CNN Twitter World Cup Visualization

Webby Honoree (2011): CNN iPad App

App of the Week – iTunes (2011): CNN iPad App

App of the Day – Gizmodo (2010): CNN iPad App

Stunning iPad App – Mashable (2010): CNN iPad App

Infographic of the Day – Fast Company (2010): CNN iPad App

AXURE (PROTOTYPING), OMNIGRAFFLE, WIREFY, BOHEMIAN CODING SKETCH 3, HTML / CSS / JS, DREAMWEAVER, FLASH (OOP), SPECTR (SPECS), ILLUSTRATOR, PHOTOSHOP, FIREWORKS, INDESIGN, AFTER EFFECTS, POWER POINT, MAXON CINEMA 4D, VRAY (for C4D)

PROTOTYPING, INFORMATION ARCHITECTURE, USABILITY TESTING, HEURISTIC EVALUATION, HUMAN COMPUTER INTERACTION, USER EXPERIENCE MODELING, COGNITIVE WALK THROUGH, CONTEXTUAL TASK ANALYSIS, DESIGN & DEV IN AGILE, LEAN UX TESTING, E-COMMERCE, VoD, MOBILE & WEB APP UX DESIGN, MOTION DESIGN, PROJECT MGNT, MENTORSHIP

Royal College of Art
London, UK // 2002 - 2004
MA // Art & Computational Design

University of Washington
Seattle, WA // 1998 - 2002
BFA // Fine Art // Phi Beta Kappa

Portfolio:   firehalo.com

About Me:   about.firehalo.com

Contact Info:   contact.firehalo.com