PRODUCT STRATEGY, GOOD DESIGN THINKING.
PRODUCT STRATEGY, GOOD DESIGN THINKING.
With a decade+ experience in digital media, bringing a proven knowledge of creative strategy, vision, communication and management with an emphasis on mobile, social media and usability for global brands.
Building award-winning products around the world, through the growth of diverse, innovative teams.
New York, NY; Boston, MA // 2012 – 2014
Key Project: Aereo.com redesign (Web TV Streaming Technology Svc)
Result: Increased conversion rates by 60%. “The streaming television broadcast service has
reached capacity in the largest television market in the United States...” - Mashable
“Aereo sells out in NY ahead of Super Bowl, Olympics”- CNET
Recognized by Gizmodo, NY Times,
Wall Street Journal,
Fortune, CNET,
PC Magazine,
Business Insider,
Mashable,
Time
Reviews: The Wall Street Journal’s Katherine Boehret commented on Areo’s “clean user interface that works well on iPad...and its video quality is startlingly good.” PC Magazine praised the interoperability of service.
CBS Interactive Showtime // New York, NY // Contract
Key Project: Sho.com Global Navigation Experience
Result: Increased traffic by 25%, through social integration of programming experience
Key Project: ShowtimeAnytime.com Landing Page Redesign
Result: Increased conversion rates by 30%
Key Project: Sho.com Mobile Web Redesign
Integration of immersive Showtime programming
Sound Cloud (Music Technology Service) // Berlin, Germany // Contract
Key Project: Sound Cloud Mobile App Redesign
Product design research / analysis and UX UI Design strategy, via information architecture, user flows,
and interaction design, i.e. integration of parallax scrolling for immersive experience
Result: Webby Award for Mobile Sites & Apps – Best Streaming Audio
SS+K (Advertising & Marketing) // New York, NY
Key Project: WorkConnectsUsAll.org // AFL-CIO (America’s Union)
Experiential Web Campaign with 5-stage interactive web experience
Result: 80,000,000+ media impressions, 320,000+ visitors, 660,000+ Social Media Impressions,
10% Perception Improvement.
One Show Silver Pencil; Webby Award Nominee; FWA Site of the Day
Key Projects: Wells Fargo, Kraft Foods Mio, Obama ‘12 Campaign
Result: Webby Award for Obama Campaign - Best on the Web “breakout of the year”
Aston Martin // London, UK // Contract
Key Project: Into A Second Century – Centennial Campaign
Immersive luxury brand experience across web, mobile & film.
CNN Digital Worldwide // Atlanta, GA // Contract
Key Projects: CNN iPad App +
iPhone App
Integrated UGC components to engage users via combination of CNN reporting and user stories.
Result: Webby Honoree; App of the Week iTunes; App of the Day Gizmodo; Recognized by Mashable
Key Project: CNN World Cup Twitter Visualization
Result: Innovation Award by Royal TV Soc.; Infographic of the Day- FastCompany; Shorty Award Finalist
The Focal Point (Trial Consulting & Litigation Graphics) // New York, NY; San Francisco, CA // Contract
Key Project: AT&T - City of Los Angeles vs. AT&T (Pac Bell)
Design Direction, Story Telling & Visual Development
CancunSkye Software // Chicago, IL // Contract
Key Projects: Office Tank iPhone App; Skyenimals
Design Research & Direction, Story Telling & Visual Development, User Experience Design, User Interface & Interaction Design, Usability Testing
Free Radical Design // Nottingham, UK
Key Projects: Star Wars Battlefront III; Haze
Design Research & Direction, Story Boarding, Visual Development, Continuity & Asset Management
Starlight Exhibitions // London, UK
Creative lead in research, vision & design for events & exhibitions of global brands
Clients: Saatchi & Saatchi, London’s Natural History Museum, V&A
Webby Mobile Apps: Best Music Streaming Audio (2015): SoundCloud App
Mashable, Wall Street Journal, PC Magazine (2013): Aereo (Hands On)
Gizmodo, Mashable, CNET (2012/2013): Aereo (Hands On)
Webby “breakout of the year” (2013): Obama For All 2012 Web Campaign
Webby (Nominee 2013): AFL-CIO Work Connects Us All
One Show Silver Pencil (2012): AFL-CIO Work Connects Us All
FWA Site of The Day (2012): AFL-CIO Work Connects Us All
Shorty Awards Finalist (2011): CNN Twitter World Cup Visualization
Innovation Award – Royal Television Society, (UK 2011): CNN Twitter World Cup Visualization
Webby Honoree (2011): CNN iPad App
App of the Week – iTunes (2011): CNN iPad App
App of the Day – Gizmodo (2010): CNN iPad App
Stunning iPad App – Mashable (2010): CNN iPad App
Infographic of the Day – Fast Company (2010): CNN iPad App
AXURE (PROTOTYPING), OMNIGRAFFLE, WIREFY, BOHEMIAN CODING SKETCH 3, HTML / CSS / JS, DREAMWEAVER, FLASH (OOP), SPECTR (SPECS), ILLUSTRATOR, PHOTOSHOP, FIREWORKS, INDESIGN, AFTER EFFECTS, POWER POINT, MAXON CINEMA 4D, VRAY (for C4D)
PROTOTYPING, INFORMATION ARCHITECTURE, USABILITY TESTING, HEURISTIC EVALUATION, HUMAN COMPUTER INTERACTION, USER EXPERIENCE MODELING, COGNITIVE WALK THROUGH, CONTEXTUAL TASK ANALYSIS, DESIGN & DEV IN AGILE, LEAN UX TESTING, E-COMMERCE, VoD, MOBILE & WEB APP UX DESIGN, MOTION DESIGN, PROJECT MGNT, MENTORSHIP
Royal College of Art
London, UK // 2002 - 2004
MA // Art & Computational Design
University of Washington
Seattle, WA // 1998 - 2002
BFA // Fine Art // Phi Beta Kappa